100% plant based cakes:
raw, vegan, gluten-free &
no refined sugar.
I'm Zowie, the little lioness behind Little Roar, based in Totnes, UK.
I LOVE eating and creating delicious food. My previous background was as an Arts Teacher and Forest School Leader, before deciding to seek solitude in my kitchen! Rewind even further then that, I spent a lot of time managing Juice Bars, working in cafes, festival catering, health food shops, record stores and working with Oxfam.
Throughout all of that time, I always had a sideline passion for making and eating cake, and would become known for setting off overly sensitive fire alarms in the early hours of the morning after nights out and sudden splurges of enthusiasm to turn on some music and bake a cake! - Perhaps this is what led me to keeping it raw... ;)
This fusion of my loves and history, alongside an avid interest in exploring good health, adventure seeking, passion for the planet, people and politics, birthed Little Roar.
I picked up £10 blender from the Marie Curie Charity Shop on Gloucester Road, Bristol.. bought a second hand freezer off eBay and a battered old stereo and was good to go.... a lot has changed since then, although whizzing blenders, humming freezers and a blaring stereo remain at the core of what I do!
I LOVE eating and creating delicious food. My previous background was as an Arts Teacher and Forest School Leader, before deciding to seek solitude in my kitchen! Rewind even further then that, I spent a lot of time managing Juice Bars, working in cafes, festival catering, health food shops, record stores and working with Oxfam.
Throughout all of that time, I always had a sideline passion for making and eating cake, and would become known for setting off overly sensitive fire alarms in the early hours of the morning after nights out and sudden splurges of enthusiasm to turn on some music and bake a cake! - Perhaps this is what led me to keeping it raw... ;)
This fusion of my loves and history, alongside an avid interest in exploring good health, adventure seeking, passion for the planet, people and politics, birthed Little Roar.
I picked up £10 blender from the Marie Curie Charity Shop on Gloucester Road, Bristol.. bought a second hand freezer off eBay and a battered old stereo and was good to go.... a lot has changed since then, although whizzing blenders, humming freezers and a blaring stereo remain at the core of what I do!
ETHOS
I source many of my ingredients through Essential Trading Co-operative in Bristol. As a wholesaler, they do a lot of great work to support and promote organic farmers and artisans, fairly traded goods and sustainable produce.
I am also extremely passionate about working with Zaytoun, a social enterprise and community interest company who bring artisanal Palestinian produce to the UK. I was fortunate enough to meet some of the Zaytoun growers years back during a Fairtrade fortnight event, way before I even started my business. I knew I wanted to work with them from the get-go!
My values around treading lightly on this planet don't stop at what I put into my cakes. Everything I package Little Roar cakes in is made from either recycled paper or cardboard, and is easy to recycle again.
For postal orders, I pack your orders using Puffin Packaging Eco-chill ice packs, which are recyclable and made from high-quality, non-toxic materials. They're resusable too and great for picnics or lunchboxes! I also use their recycled denim insulation liners, which are not only great at keeping your orders cool, but are fully vegan friendly.
